Expert advice,

for modern parents.

Learn to build a healthy and connected relationship with your teen through unlimited text-based coaching and curated insights. Think of Cherish as your personal teen-development expert, cheerleader, thought partner, and confidant—all rolled into one. We draw our coaching expertise from many fields, including neuroscience, communications, behavior science, psychology, and education because we know parenting is a holistic practice. You don't need to do it alone — every other job comes with training, why shouldn't parenting?

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RACHEL, MOM OF 1

I spend so much time looking for accurate information, and even then, it's not clear if it applies to my son. Now, I just text my coach and love that the answer is actually relevant and reliable.

ZANA, PSYCHOLOGIST

Parent intervention is one of the most important and under-appreciated interventions for successful adolescent outcomes. This is so needed.

JON, DAD OF 2

Sometimes, it almost feels embarrassing to ask about the things parents of teens have to deal with, and with Cherish, I know where to turn for advice specific to teens